Saturday, February 7, 2015

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Keurig 2.0’s DRM brew leaves bad taste in everyone’s mouth

  • Saturday, February 7, 2015
  • AM edejer
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  • Cup-o-coffee

    The box my mother-in-law dropped in my lap was huge. It was Christmas gift-exchanging time and, as usual, my in-laws had brought a house gift my wife and I could share


    I tore off the paper to reveal a giant Keurig 2.0 K350 Coffee Brewing System. As I wondered how we’d fit it in the car for the ride home, my wife enthused about finally being about to make single cups for herself and our college-age son


    The beauty of a Keurig Coffee machine, if there is beauty in it, is that you don’t have to brew a whole pot for a cup of coffee. You would think this simple idea – coffee pods instead of a pile of coffee grinds and a loose filter – wouldn’t have the makings of a game changer, but that’s exactly what it was. Read more...


    More about Coffee, Business, Gadgets, and Keurig



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