Tuesday, December 9, 2014
Uber launches first national giving campaign, wants to be 'good corporate citizens'
Uber is rolling out its largest charitable effort yet in the United States this week — and perhaps bringing in some much-needed goodwill as a result
The ride-hailing company announced the launch of its first-ever "national giving campaign" on Tuesday to raise money for No Kid Hungry, a group working to end hunger among children in the U.S
Those riding Uber cars in more than 100 cities will have the option to make a $5 in-app donation, marking the first time Uber has made that option available. During the charitable campaign, which runs from Tuesday through Friday of this week, Uber will also run meal delivery promotions and donate all of the proceeds to the charity. The company has pledged to donate a total of 3 million meals through these efforts. Read more...
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