'Call of Duty' comes to China — but free of cost and zombies

Call of Duty, one of the biggest gaming franchises in the Western Hemisphere, is entering the Chinese market Monday as a retooled free-to-play experience meant to attract new consumers in what publisher Activision calls "the world's largest gaming market."

Activision teamed up with Chinese internet conglomerate Tencent to bring Call of Duty Online to Chinese players for the first time. The game, which was developed to mimic the Call of Duty franchise that the West is most familiar with, will rake in money by allowing players to purchase or rent different in-game items. Typically, new Call of Duty releases retail for around $60. Read more...

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