Why women believe in astrology more than men

Hey ladies — the planets are aligning

For decades, women have been the strongest consumers of astrology. Flip open popular women's magazines like Elle, Cosmopolitan or Marie Claire and you'll find delicately detailed horoscope sections, guiding women on the best times to find love, save money and achieve career success. The most famous astrologer in the world is Susan Miller, whose audience includes celebrities and the fashion world (she also has a column in Elle).

Research also shows that women actually tend to believe in astrology more than men. But why is that? Oddly enough, the answer might actually be the result of entrenched sexism. Read more...

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