YouTube offering top creators bonuses for exclusive videos, report says

YouTube is scrambling to offer bonuses to top creators who sign multiyear deals in a new strategy to combat aggressive overtures from rivals like Facebook and the video startup Vessel. That's according to a report in the Wall Street Journal .

Citing people familiar with the discussions, the Journal says YouTube is offering the bonuses in exchange for an exclusive window on the service before uploading to other platforms, which they are otherwise free to do. YouTube has also been offering its video creators funding for additional programming, the paper says.

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